SocialGift makes it easier for users to give a group gift. The user begins by shopping at a retailer that uses the social gift checkout option. The user creates the gift by selecting the item. The user adds details about the special occasion and gift then shares the group gift on Facebook or through email. After sharing the group gift, the user is taken to the newly created event page that keeps track of progress. The user can see how much has been raised towards the gift, who contributed funds and start or participate in discussions with those who are interested in or have contributed. The user can also share the group gift with others directly from its SocialGift event page. Once the gift price has been reached, it is automatically purchased and the seller ships it directly to the recipient.
SocialGift.com was founded by Mo Govindji. The application was created to make it easier for groups of people to go in on gifts. The gift recipient receives a nicer present and each contributor didn’t have to spend a fortune or worry about going to the store to purchase an individual gift. The application has been given a positive reception in general, although some users have asked about adding more options to the list of retailers and gift items that are available. The list continues to grow to include a number of attractive items.
Social gift giving websites have been popping up here and there on the web. To call the concept novel is really not accurate. People have been giving group gifts for decades, although in the past this was usually handled offline through phone calls and actual money collection. Social gift makes it much more convenient (as well as less confrontational) to give a group gift. Users can share the gift idea with a group and whoever is interested can respond or contribute. There is no need for an awkward social situation should someone not wish to go in on the gift.
SocialGift has an upbeat, almost elegant style that utilizes pastel colors and creative graphics set against a lightly colored background. It is these subtle design elements that give the site depth and personality without making it look cluttered. The group gift event form is very easy to read and asks for a few pieces of information so the user can customize the event and provide details for those who may want to contribute. Overall SocialGift makes group gift giving an easy, hassle-free experience.
A new user can create a SocialGift account by clicking the black “Sign Up” link in the upper, right hand corner of the homepage. The registration form appears on the following page and asks for the user’s preferred package, company name, website address, contact name, contact phone number, email address and any comments the user may have. This form is intended for companies that wish to offer SocialGift as a service.
SocialGift offers businesses three packages to choose from. The first is the Basic package which includes basic reports, up to 1,000 products, the SocialGift plug in UI, a SocialGift domain, SocialGift branding and use of the SocialGift payment gateway for $49 per month. The Pro package includes customizable branding, advanced reports, up to 5,000 products and a customizable plugin UI for $149 per month. The Uber plan costs $349 per month and includes unlimited products, custom domains and the ability to use a non-SocialGift payment gateway.
SocialGift.com is an appealing service for companies that wish to offer something more to their customers. Online retailers and others can offer up products as group gifting options. The application encourages higher dollar amount purchases and allows the seller to offer more convenient options to their customers. Regular users can utilize SocialGift to manage a group giving event easily and without the social awkwardness and stressful problems that can come with collaborating among friends, relatives and coworkers.